[1]
Azhari, A., Rahman, A. and Rauf, D.I. 2026. Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City). Jurnal Mebis (Manajemen dan Bisnis). 11, 1 (Jun. 2026), 1–24. DOI:https://doi.org/10.33005/mebis.v11i1.750.