AZHARI, A.; RAHMAN, A.; RAUF, D. I. Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City). Jurnal Mebis (Manajemen dan Bisnis), [S. l.], v. 11, n. 1, p. 1–24, 2026. DOI: 10.33005/mebis.v11i1.750. Disponível em: https://mebis.upnjatim.ac.id/index.php/mebis/article/view/750. Acesso em: 5 jun. 2026.