Izaak, W. C. ., Hariyana, N. ., Sholihah, D. R. . and Ardyanfitri, H. . (2023) “THE ANALYSIS OF BUYING INTENTION OF GENERATION Z CONSUMERS”, Jurnal Mebis, 8(1), pp. 68–78. doi: 10.33005/mebis.v8i1.424.