Jurnal Mebis

Prospects, Challenges, and Strategies of Business Development Center in Generating University Income

2025-11-24T05:45:25+00:00

This study aims to explore the prospects, challenges, and strategies of the Business Development Centre (PUSBIS) of UIN Sunan Ampel Surabaya in generating University revenue in order to become a State University with Legal Entity (PTNBH). The analysis of prospects and challenges is compiled based on four Balanced Scorecard (BSC) perspectives mapped into a SWOT analysis. Furthermore, the results of the analysis are used to formulate appropriate strategies. The research method applied is qualitative, using in-depth interview techniques, observation, and document analysis to collect data. The results of the study indicate that PUSBIS has opportunities in optimising asset utilisation, strategic partnerships, and digitalising business processes. On the other hand, PUSBIS also faces various challenges, such as financial management regulations, limited resources, and market competition. The recommended strategies include optimising asset utilisation, budget reformulation, improving service quality, as well as monitoring and evaluating customers, strengthening distinction as an Islamic-based University, digitalising business processes, developing strategic partnerships, product and service innovation, and sustainable human resource development.

The Role of Online Search Attention in Enhancing Environmental Impact on Financial Performance

2025-11-13T05:10:55+00:00

This study examines the influence of environmental performance on financial performance, with a focus on the moderating role of online search attention, using a sample of Indonesian State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange in the 2021–2024 period. Data were collected from sustainability reports, financial statements, and Google Trends. A pilot study approach in moderated regression analysis was used to accommodate manifest variables and evaluate interaction effects between variables. The results indicated that environmental performance positively contributed to improved financial performance. Furthermore, online search attention strengthened the relationship between environmental performance and financial performance. The effect of environmental performance on financial performance after moderating variables was highly significant. This indicates that public interest strengthens the financial benefits of environmental practices. These findings highlight the strategic importance of both environmental responsibility and digital visibility in enhancing firm value. This study contributes to the ESG literature by integrating the role of online public attention and offers managerial implications for improving environmental communication and stakeholder engagement in achieving sustainable financial outcomes.

The Performance of Sub-District Office Employees in South Nias That Influenced by The Work Environment and Job Stress Through the Mediation of Job Satisfaction

2025-11-13T05:43:34+00:00

This study aims to investigate the influence of the work environment and work stress on employee performance, as mediated by job satisfaction. This type of research is quantitative, with data analysis using path analysis through partial least squares, while data processing is carried out using Smart PLS software. The population determined was all representatives of the sub-district office in three sub-districts (Telukdalam, Fanayama, and Amandraya), totaling 89 people. The questionnaire was distributed to the entire population, but only 77 copies were returned. The results of the study showed that directly, the work environment and stress had a positive effect on job satisfaction and performance, and indirectly, through the mediation role of job satisfaction, the work environment and work stress had a positive effect on performance. Practical Implications of this study: Strong synergy among representatives should be used as a strength in producing job satisfaction, even in sudden and urgent work situations. It is hoped that job satisfaction can boost employee performance. Research Limitations: The number of research locations is still limited, hopefully in the future it can be increased so that it can represent more representatives of the sub-district office in South Nias.

Strategy and Implementation of Poverty Alleviation through New and Renewable Energy in East Sumba

2025-11-13T03:19:44+00:00

East Sumba Regency is located in East Nusa Tenggara (NTT) Province, Indonesia, a region known for its abundant natural resource potential, especially New and Renewable Energy (NRE) sources such as biomass, wind, and solar. The people of East Sumba Regency have long utilised NRE, as reflected in traditional concepts and practices, including the local wisdom of "Marapu". This potential and socio-cultural conditions encouraged the central and regional governments to develop NRE projects, referring to the "Asta Cita Pemerintah" concept through the national programme "Sumba Iconic Island" (SSI), with a target of achieving 100% energy availability from NRE by 2024. This study aims to identify, analyse, and implement poverty alleviation strategies through renewable energy management, while ensuring that local wisdom-based regulations can be implemented effectively. The data collection techniques employed are observation, documentation, and focus group discussions (FGDs). The analysis method employed was descriptive analysis, which involved describing the collected data using the PESTLE and SOAR approaches. The results of the study indicate that the most effective strategy for poverty alleviation through the management of new renewable energy (NRE) based on local wisdom in the East Sumba district is the S-A strategy.

The Analysis of Customer Loyalty to Takeaway Restaurants in The Special Region of Yogyakarta

2025-12-08T14:33:43+00:00

The rapid advancement of technology and information has significantly impacted various sectors, including the food and beverage industry. As a fundamental human need, food plays a crucial role, and the increasing demand has led to substantial growth in this sector, particularly in restaurants and eateries. According to data from the Ministry of Industry (2023), the food and beverage industry grew by 5.35% in the first quarter of 2023, making it a major contributor to the non-oil and gas processing Gross Domestic Product (GDP). This study investigates the effects of service quality, product innovation, and customer satisfaction on customer loyalty at Takeaway Restaurants in the Special Region of Yogyakarta. Given the increasing competition in the food and beverage industry, understanding these factors is essential for maintaining a loyal customer base. Utilising a quantitative approach, data were collected from 123 repeat customers through online surveys administered via Google Forms. Using the SPSS analysis tool, IBM SPSS 23 Software version. The results indicate that all three variables significantly influence customer loyalty, with service quality having the most substantial impact. The findings highlight the importance of exceeding customer expectations through high-quality service and innovative product offerings. Additionally, recent challenges, such as concerns over hygiene practices, underscore the need for immediate improvements in service standards. Recommendations for Takeaway Restaurants include enhancing staff training, ensuring cleanliness, and fostering a positive dining experience to build long-term loyalty.

Perceived Relevance or Perceived Credibility: Which Factor Influences Purchase Intention Through Brand Consciousness on Tiktok?

2025-11-20T07:55:50+00:00

This study examines the influence of perceived relevance and perceived credibility of TikTok advertising on purchase intention, with brand consciousness as a mediator. Using a quantitative approach, data were collected from 119 active TikTok users at the Faculty of Economics and Business, Malikussaleh University, through purposive sampling and analyzed using SEM-PLS. The findings revealed that both perceived relevance and perceived credibility significantly affected brand consciousness and purchase intention. Among the predictors, perceived credibility emerged as the most influential factor in shaping consumer responses to TikTok advertising. Furthermore, brand consciousness partially mediated the effects of both independent variables on purchase intention. These results underscore the importance of credible advertising content in strengthening brand consciousness and increasing purchase intention, offering meaningful academic insights into the effectiveness of digital advertising among young consumers.

Impact of Social Media Marketing on Impulsive Buying Behavior: The Mediating Role of Hedonic Motivation

2025-11-24T05:31:40+00:00

The rapid development of social media platforms, such as TikTok, has transformed the way companies market their products and interact with consumers. Social media has evolved beyond a promotional tool into a space capable of evoking emotions and stimulating spontaneous purchasing behaviours in consumers. This study aims to analyse the effect of Social Media Marketing (SMM) on Impulsive Buying (IB), with Hedonic Shopping Motivation (HSM) serving as a mediating variable. A quantitative approach was employed using a survey method involving 150 active social media users from Palu City, Indonesia. Data were analysed using Partial Least Squares structural equation modelling (PLS-SEM) through the SmartPLS application. The results reveal that social media marketing has a positive and significant effect on both hedonic shopping motivation and impulsive buying. Moreover, hedonic shopping motivation exerts a positive influence on impulsive buying and serves as a partial mediator in the relationship between social media marketing and impulsive buying. These findings emphasise that the more effective social media marketing strategies are in creating enjoyable shopping experiences, the higher the consumers’ tendency to engage in impulsive purchasing behaviour. This study contributes to a deeper understanding of the role of hedonic motivation in consumer purchasing behaviour in the digital era and provides practical implications for marketers to design social media content that stimulates emotional experiences and enhances spontaneous buying impulses.

Social Media Adoption and Business Performance: A Study of Student Entrepreneurial Small Businesses

2025-11-24T06:08:55+00:00

SMEs managed by students as entrepreneurs play a role in pushing innovation, growing economy, and creating fieldwork in the community. Students often have a better understanding of technology and trends, which allows them to utilise opportunities overlooked by older generations. One of the method, students use technology and trends through social media adoption in businesses. Research aims to study the influence of social media adoption on the performance of student entrepreneurial small businesses. The research method used is Structural Equation Modelling (SEM) with the help of AMOS statistics to test the connection between the independent and dependent, supporting the hypothesis proposed. Data were collected through a questionnaire with 220 respondents consisting of student entrepreneurs who have been operating a business for at least 1 year and adopting social media. The results show that social media adoption is influential and significant to the performance of student entrepreneurial small businesses.

How Significant is the Role of Social Media in Driving the Marketing Performance of MSMEs in the F&B?

2025-12-09T07:51:08+00:00

This study seeks to investigate the impact of technology resources, managerial support, and halal brand leverage on marketing success, with social media usage acting as a moderating variable. The respondents of this study consisted of 110 micro, small, and medium-sized enterprises (MSMEs) in the food and beverage (F&B) industry from East Kalimantan. Data were collected through an online survey by distributing questionnaires in the form of Google Forms to eligible MSMEs. The collected data were then investigated using descriptive statistics and Partial Least Squares Structural Equation Modelling (PLS-SEM). The hypothesis testing indicates a balanced result: of the six formulated hypotheses, three are substantiated while three are not. Specifically, technological resources and halal brand leverage are found to exert a significant influence on marketing performance, whereas management support does not exhibit a significant effect. The moderating role of social media usage was evident only in the relationship between halal brand leverage and marketing performance. In contrast, social media usage does not operate as a moderator in the relationship between technological resources and marketing performance or between management support and marketing performance. The findings of this study can serve as a basis for providing strategic interventions for MSMEs, enabling them to improve their marketing performance amid intensifying competition.

The Effect of Work Discipline, Work Motivation and Work Ethic on Private Employee Performance in Bandar Lampung

2025-11-12T03:13:01+00:00

Abstract. This study aims to examine the effect of work discipline, work motivation, and work ethic on the performance of private employees in Bandar Lampung. The population of this research consists of private employees in Bandar Lampung, with a sample size of 140 employees. The sampling technique used is purposive sampling, based on Hair's formula (2017). The data analysis methods applied include multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test. The results of the study indicate that the variables of work discipline, work motivation, and work ethic each have a positive and significant influence on the performance of private employees in Bandar Lampung.