Jurnal Mebis (Manajemen dan Bisnis)

Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City)

Azlan Azhari — 2026-06-04

This study analyzes the influence of Influencer Credibility, Content Quality, and Electronic Word of Mouth (e-WOM) on Customer Trust and their impact on Purchase Decisions for the Erigo fashion brand on the TikTok platform. This study employs a quantitative approach using the accidental sampling method, where respondents consist of consumers who have purchased Erigo products through TikTok. A total of 125 respondents participated in this study. Data were collected through online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The results show that Influencer Credibility, Content Quality, and e-WOM have a positive and significant effect on Customer Trust. Additionally, Influencer Credibility has a positive and significant direct effect on Purchase Decisions, while Content Quality and e-WOM have positive but not significant direct effects. However, both variables demonstrate significant indirect effects on Purchase Decisions through Customer Trust as a mediating variable. These findings highlight that Customer Trust plays a crucial mediating role in linking digital marketing strategies to consumer purchasing behavior. Therefore, fashion brands such as Erigo should strengthen influencer credibility, enhance the quality of promotional content, and optimize positive e-WOM to build consumer trust that drives purchase decisions on TikTok.

Understanding How Airport Facilities and Positive Emotions Shape Passenger Satisfaction and Travel Intention

Astil Harli Roslan — 2026-06-05

This research examines how the functionality and aesthetic quality of airport facilities influence passenger satisfaction and their intention to travel in the future. In an increasingly competitive aviation sector, the physical characteristics of airport terminals play an important role in shaping passengers’ perceptions and evaluations of service experience. This study further incorporates positive emotions as a moderating variable to determine whether passengers’ emotional states influence the relationship between environmental cues and behavioral outcomes. Using an explanatory quantitative design, data were obtained through structured questionnaires distributed to 380 respondents selected through purposive random sampling. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that both facility functionality and aesthetics have significant positive effects on passenger satisfaction and travel intention. In addition, passenger satisfaction acts as an important mediating mechanism that connects the quality of the physical environment with behavioral loyalty. The moderation analysis also provides an interesting finding, indicating that positive emotions reduce passengers’ reliance on physical attributes when forming satisfaction.

The Effectiveness of Human Resource Quality of Bumdes in The Industry 5.0 Era Based on Local Potential in East Sumba Regency

Osfred Umbu Djadji — 2026-06-08

This study aims to determine the effectiveness of the quality of human resources (HR) in Village-Owned Enterprises (BUMDes) of the East Sumba Regency in the Industry 5.0 era, utilising local potential to support increased village income. This study employs a qualitative descriptive approach, utilising data collection techniques that include observation, in-depth interviews, and focus group discussions (FGDs) involving the Community and Village Empowerment Office, village heads, and BUMDes administrators. The results of the study indicate that the implementation of BUMDes' HR training and development has been running quite well, as evidenced by an analysis of organizational needs, tasks, and employees, thereby improving the ability to initiate, cooperate, manage finances, market products, communicate, and utilise information technology. However, the effectiveness of training remains limited by budget constraints, unequal access to technology and telecommunications, suboptimal online training methods, and the absence of standardised evaluation indicators. These findings suggest that enhancing the quality of BUMDes' HR contributes to the diversification of village businesses and products; however, its effectiveness is only moderate and requires ongoing improvement. This study concludes that increasing HR capacity based on local potential and technological support is a key factor in creating a competitive advantage and sustainably increasing village income in East Sumba Regency.

Fear of Missing Out (FOMO) as Mediating Factor Between Social Engagement and Influencer Marketing on Smartphone Purchase Decision in Indonesia

Ravonjison Fanomezantsoa Mikaela — 2026-06-09

This study examines the impact of FOMO as a mediating factor between influencer marketing and social engagement on Indonesian consumers' decisions to buy smartphones with advanced features. The primary goal of this study is to clarify how digital marketing stimuli affect consumers’ decisions to buy high-involvement products in a highly competitive marketplace. Using a quantitative method, information was gathered from 100 Indonesian social media users—mostly Gen Z and students—through an online survey. To evaluate the suggested hypotheses, the data were examined utilizing partial least squares structural equation modeling (PLS-SEM). These findings imply that purchasing decisions are profoundly and significantly affected by both FOMO and influencer marketing. Nonetheless, there is a minimal observable direct effect from social engagement. The findings indicate that FOMO acts as a significant mediator between influencer marketing and social engagement. This illustrates that FOMO is the primary psychological mechanism that transforms online social interactions into actual purchasing activities.

The Mediation Role of Supply Chain Integration and Moderation of Supply Chain Risk Management in Relationship Between Project Planning and Project Performance in The Logistic Sector

Dwi Rima Lestari — 2026-06-11

This study examines the relationship between logistics project planning and performance using supply chain risk management and supply chain integration as moderators and mediators, respectively. Logistics projects are characterised by high complexity, uncertainty, and multi-stakeholder coordination, making effective planning and integration essential. However, prior studies have largely examined these variables independently, with limited attention paid to their combined roles in logistics project contexts. This study uses a quantitative methodology, analysing survey data from 303 logistics project experts using AMOS and Structural Equation Modelling (SEM). The findings demonstrate that supply chain integration and project planning significantly improve project performance. Nevertheless, the link between project planning and project performance is neither mediated by supply chain integration nor is it significantly impacted by project planning. Furthermore, this link is not substantially moderated by supply chain risk management. These findings indicate that planning and integration function as independent mechanisms for improving project performance. This study contributes by clarifying the context-dependent role of integration and risk management in logistics projects.

Financial Behaviour and Stock Investment Decisions: Exploring the Role of Dual Process Theory Among Generation Z In East Java

Siti Aisjah — 2026-06-12

This study examines the influence of financial behaviour, including fear of missing out, financial literacy, herding behaviour, loss aversion, and risk perception, on stock investment decisions among Generation Z in East Java. Utilizing Dual Process Theory as a theoretical framework, this research explores the dynamic interaction between intuitive and analytical thinking processes in shaping investment behaviour. A quantitative approach was employed, with data collected through questionnaires with a Likert scale of 1-5, distributed to 402 Generation Z respondents actively investing in the stock market. Data were analysed using SEM-PLS with SmartPLS 3.3. The results reveal that financial literacy positively impacts herding behaviour and loss aversion, while herding behaviour and loss aversion significantly influence investment decisions. Moreover, fear of missing out and risk perception serve as critical intermediaries, illustrating how emotional and cognitive factors interact in decision making. The findings contribute to a deeper understanding of Generation Z’s investment behaviour, highlighting the significance of balancing intuition and analysis. Practical implications include the need for targeted financial education programs to enhance financial literacy and reduce bias-driven behaviour. This study provides theoretical insights by bridging the dual process theory with financial decision-making, offering a comprehensive framework for understanding stock investment behaviour in emerging markets. Future research could expand this scope by exploring other demographic groups or incorporating additional psychological factors.

Implementation of a Creative Economy-Based Marketing Innovation Strategy Model to Improve the Competitiveness of Women's MSMES

Ni Made Suci — 2026-06-16

Digital transformation has created both opportunities and structural constraints for women-owned micro, small, and medium-sized enterprises (MSMEs), especially in relation to digital capability, access to resources, and market differentiation. This study aimed to implement and evaluate a creative economy-based marketing innovation strategy model for improving the competitiveness of women-owned MSMEs in Belimbing Village, Pupuan District, Tabanan Regency, Bali. The study used an embedded mixed-method design within Participatory Action Research (PAR) and involved 30 women-owned MSMEs that participated in the full cycle of problem identification, planning, action, and reflection. Quantitative data were collected through pre-intervention and post-intervention questionnaires, while qualitative data were obtained through interviews, field observation, and documentation. Quantitative analysis combined descriptive statistics, paired-sample t-tests, effect-size estimation (Cohen's dz), relative gain analysis, and 95% confidence intervals; qualitative data were analyzed thematically and verified through triangulation. The findings show statistically significant improvements in all five dimensions: digital marketing capability, product innovation, storytelling and branding, partnership and collaboration, and impact and competitiveness. Additional effect-size analysis indicates moderate practical effects across all dimensions, with the strongest gains observed in impact and competitiveness and in partnership and collaboration. Qualitative findings show that local cultural identity strengthens product appeal and brand differentiation, but limited capital, low digital literacy, inconsistent content production, and the absence of a shared promotional platform constrain sustainability. The study concludes that the proposed model is useful for strengthening women-owned MSMEs, although the results should be interpreted as intervention-associated improvements because the design did not include a control group.

Motivation Mediates Knowledge and Self-Efficacy Effects on Cooperative Membership Intention

Iwang Suwangsih — 2026-06-17

This study examined the influence of cooperative knowledge and self-efficacy on student membership intention in student cooperatives, with motivation as a mediating variable. Adopting a quantitative explanatory design, data were collected from 95 students selected via purposive sampling using a five-point Likert scale questionnaire. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied for hypothesis testing. Cooperative knowledge and self-efficacy exerted no direct effect on membership intention. However, both variables significantly enhanced student motivation, which positively influenced intention. The indirect effects through motivation were significant, confirming full mediation. These findings suggest that cognitive understanding and self-belief alone are insufficient to generate cooperative membership interests; they must be internalised through motivational processes. The study supports integrating Bandura's self-efficacy theory with Ajzen's Theory of Planned Behavior to explain student behavioural intentions in cooperative contexts.