Jurnal Mebis

SUSTAINABILITY REPORTING DISCLOSURE ANALYSIS AND PLATINUM RATING ASRRAT 2023 PT PETROKIMIA GRESIK REPORTING PERIOD 2022

Darman Saputra Darman — 2024-07-29

This study aims to reveal sustainability reporting that supports the fact that PT Petrokimia Gresik in 2022 became one of the platinum winners in the 2023 ASRRAT ranking. This type of research is a qualitative descriptive approach with the Content Analysis method in the 2022 PT Petrokimia Gresik sustainability report. The company PT Petrokimia Gresik has disclosed their sustainability performance 100% in accordance with the 2021 GRI standards, so this shows a strong commitment to transparency and accountability in various aspects of their operations, including economic, social, and environmental performance. Based on the results of the analysis with the analysis method used, the results of the fully applied test were obtained so that this confirms the fact that PT Petrokimia Gresik in 2022 received platinum in the 2023 ASRRAT rating. It is hoped that in the future the sustainability reporting period will continue to sharpen the level of full applied compliance and continue to strive to improve full applied compliance. and support the concept of sustainability that has a good impact on internal and external stakeholders.

FACTORS INFLUENCING VISITORS SHOPPING AT CIPULIR MARKET, SOUTH JAKARTA

henyratnaningtyas Heny — 2024-07-29

This research aims to determine the influence of product variations and prices on purchasing decisions at Cipulir Market. This type of research is quantitative descriptive with multiple regression analysis methods. The population of this research is all visitors who come to Cipulir Market. The research sample consisted of 100 respondents. Data were collected by distributing questionnaires with a Likert scale from 1 to 5. Sampling used accidental sampling. The partial research results show that product variations and prices significantly affect purchasing decisions at Cipulir Market. The variety of textiles and finished goods products significantly influence buying decisions at Cipulir Market because it reflects the diversity of consumer tastes and provides more comprehensive options for buyers to choose according to their preferences. Price significantly influences purchasing decisions at Cipulir Market because consumers generally access this market from lower to middle economic levels. Competitive and affordable prices are the main factors influencing purchasing decisions in this market. It is hoped that traders at Cipulir Market will be able to increase sales, strengthen the attractiveness of their stands, and build customer trust through strategies that understand customer needs.

STUDY OF IMPULSE BUYING ON LIVE STREAMING: EFFECTS OF HEDONIC SHOPPING MOTIVATION AND SALES PROMOTION

Maulana Wahyu Sasongko — 2024-07-29

Shopee Live is a live streaming video feature where sellers can sell
and interact directly with buyers using the Shopee Live streaming
platform. Several factors come into play. The reason why
consumers are driven to make unplanned purchases is because of
internal and external factors. Internal factors are mood and feeling
of joy when shopping also known as hedonic shopping motivation
and external factors that influence impulse buying which are store
environment and promotions. This research aims to analyze and
discuss the influence of hedonic shopping motivation and sales
promotion on impulse buying (study of fashion products on
Shopee Live Streaming). This research uses a quantitative
approach. The sample used in this research was non-probability
sampling with a purposive sampling method. The number of
samples is 200 people. Research results on hedonic shopping
motivation and sales promotion partially positively and
significantly affect impulse buying.

THE IMPACT OF WORD-OF-MOUTH, LAYMAN'S INTEGRITY, AND LAYMAN'S CONSENT ON LAYMAN LOYALTY

Nanik Hariyana — 2024-07-29

This study aims to analyze the impact of public opinion, public

integrity, and public policy regarding public loyalty. Word-of-

mouth marketing is a very effective tool wherein

recommendations and information shared by individuals to other

people can shape consumers' perceptions and attitudes about a

particular product or service. The research employs a

quantitative approach by distributing questionnaires to thirty

respondents who have used the product or service in question

and completed the survey honestly. Data analysis is done using

Linear Multiple regression to examine the relationship between

independent variables (public opinion, integrity, and goal-

setting) and dependent variables (public loyalty). The study's

findings indicate that Word-of-Mouth has a positive and

significant impact on Public Loyalty, as positive

recommendations increase consumer loyalty. Additionally,

integrity has been shown to have a significant impact on public

loyalty, indicating that honesty and integrity in disseminating

information maintain the integrity of the consumer's decision to

become loyal. In addition, public policy has a significant

moderating effect, whereby public policy can strengthen public

sentiment for a product or service. This provides practical advice

to businesses on how to develop effective marketing and

communication strategies to increase customer loyalty.

Promoting positive word-of-mouth, upholding communication

integrity, and understanding public policy dynamics can all be

crucial in building a devoted customer base.

THE ANALYSIS OF EXPERIENTIAL LEARNING ACTIVITIES WITHIN THE MERDEKA BELAJAR KAMPUS MERDEKA (MBKM) PROGRAM ON THE ACADEMIC MOTIVATION OF HIGHER EDUCATION STUDENTS

Novia Utami — 2024-07-29

This research aims to evaluate the influence of Experiential Learning activities within the context of Merdeka Belajar Kampus Merdeka (MBKM) on the academic motivation of higher education students. Academic motivation is considered a crucial factor in shaping students' academic success, and MBKM's experiential learning is expected to boost learning enthusiasm, skill development, and enhancement of soft and hard skills. The research findings indicate that most students feel motivated and more enthusiastic in attending lectures, with a tendency to increase interest in seeking further knowledge. Additionally, the MBKM program is perceived to enhance the quality of education in higher education institutions, engaging students in academic projects and assignments that support developing soft and hard skills. However, some respondent’s express hesitancy regarding the encouragement to pursue academic ambitions.

THE ANALYSIS OF FACTORS AFFECTING FIRM VALUE

Susanti Dwi Ilhami — 2024-07-29

This study uses firm size, profitability, and capital structure variables on firm value. Determining the effect of size, profitability, and also capital structure on the firm value of food and beverage companies listed on the Indonesia Stock Exchange for the period 2018-2022 was the objective for the research. The population in this research used 20 food and beverage firms, with 12 firms as the sample size. This research implemented the analysis techniques of multiple linear regression for processing the data. The finding for this research found that (1) firm size has a positive no significant effect on firm value. (2) profitability has a positive no significant effect on firm value. (3) capital structure has a negative no significant effect on firm value.

THE MEDIATING ROLE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND PSYCHOLOGICAL EMPOWERMENT: TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE

Sulistiani Syafitri — 2024-07-29

This study aims to investigate the mediating role of Organizational Citizenship Behavior and Psychological Empowerment in the relationship between Transformational Leadership, and their impact on Employee Performance at The State Electricity Company. The data collected for this research includes 272 employees based on the entire employee of The State Electricity Company who have a minimum of one year work experience and have direct supervisors and colleagues participating as research respondents. The study will be conducted using the structural equation modeling (SEM) method with the AMOS application

IMPLEMENTATION OF GREEN MARKETING STRATEGIES IN DEPOK MUSLIM CULINARY MSMEs

Tati Handayani — 2024-07-29

This research discusses the implementation of green marketing strategies in Muslim culinary MSMEs in Depok. The problem identified is the lack of awareness and implementation of environmentally friendly practices in the MSME culinary business which has an impact on environmental sustainability and the attraction of consumers who care about the environment. Green marketing is measured by the factors of green product, green price, green place, and green promotion.The purpose of this study is to analyze the factors of green product, green price, green place, and green promotion that can influence Muslim culinary MSMEs in the Depok area. This type of research with a quantitative descriptive research approach with primary data sources and data collection techniques by distributing questionnaires to culinary MSME players who live in Depok City. Data analysis using factor analysis. The results showed that in the green marketing factors that influence Muslim culinary MSMEs in Depok, a total of four factors were created: factors 1, 2, 3, and 4. Green product, green price, green place, and green promotion tools make up each of these factors. There are only 2 factors that are considered to represent the four factors formed, namely factor 1 and factor 2.

ANALYSIS OF HUMAN RESOURCES AND DIGITAL LEADERSHIP IN DEVELOPING DIGITAL TALENT AT PT. TELKOM

R. Rifa Herdian — 2024-07-31

This study investigates the impact of knowledge sharing on sustainable performance with employee ambidexterity as a mediator. A survey was conducted with 200 employees from various organizations in Indonesia. The results suggest that knowledge sharing has a positive impact on sustainable performance, and employee ambidexterity mediates the relationship between knowledge sharing and sustainable performance. These findings suggest that organizations should encourage knowledge sharing among employees and develop employee ambidexterity to improve sustainable performance.

THE IMPACT OF PRICE AND PRODUCT QUALITY ON THE DECISION TO PURCHASE MIXUE PRODUCTS AMONG SURABAYA STUDENTS

Nindya Kartika Kusmayati — 2021-07-31

This research aims to evaluate whether price and product quality have an influence on purchasing decisions for Mixue products. The data analysis was carried out using the multiple linear regression method using SPSS software. This research involved 58 students as research samples. This sample was selected using a non-probability sampling technique with a saturated sampling approach. The findings of this research can be summarized as follows: First, price has a positive and significant effect on purchasing decisions for Mixue products. Second, product quality also has a positive and significant influence on the decision to purchase Mixue products. Third, both price and product quality, when considered simultaneously, have a significant influence on the decision to purchase Mixue products. Thus, the implication of this research is that both price and product quality can have a positive impact on prospective buyers' purchasing decisions for Mixue products.