COMMUNICATION STRATEGY AS FACEBOOK SOCIAL NETWORK MARKETING E-COMMERCE MEDIA COMMUNITY SURABAYA (Descriptive Study-Qualitative Sports Equipment Products)

Abstract

In 2014 Indonesia has some young leaders who are well-known as a businessman in
the field of e-commerce on the scope of South-East Asia. Therefore, this study aims to
Determine the marketing communication strategy of e-commerce in using social networking

sites namely Facebook, but anyway the government did not have any collection of data about e-
commerce activities. Data source in this study is as much as three informants from community

members who use Facebook doing e-commerce for selling sports equipment. The data analysis
technique used is the depth interview. The Results Showed that E-commerce in Facebook
classified to direct the marketing communications mix Showed Because this study informants

that use only the medium of Facebook to promote Reviews their e-commerce activity. E-
commerce activities are performed as informants Also inspired by other friends who has already

doing e-commerce there. The success of the predecessor as well as has motivated them to
Participate in implementing e-commerce activities.