Vol. 11 No. 1: June 2026

Articles

• Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City)

  Azlan Azhari, Abdul Rahman, Deddy Ibrahim Rauf

  1-24

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  DOI : https://doi.org/10.33005/mebis.v11i1.750 | Abstract views: 364 | PDF downloads: 32

• Understanding How Airport Facilities and Positive Emotions Shape Passenger Satisfaction and Travel Intention

  Astil Harli Roslan, Ichsanuddin Akbar, La Ode Almana, Nofal Supriaddin, Sulistiani Syafitri, Syahra

  25-44

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  DOI : https://doi.org/10.33005/mebis.v11i1.790 | Abstract views: 17 | PDF downloads: 11

• The Effectiveness of Human Resource Quality of Bumdes in The Industry 5.0 Era Based on Local Potential in East Sumba Regency

  Osfred Umbu Djadji, Junaedin Wadu, Mesakh Landu Praing, Kelvin Umbu Kambaru

  45-60

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  DOI : https://doi.org/10.33005/mebis.v11i1.780 | Abstract views: 9 | PDF downloads: 5

• Fear of Missing Out (FOMO) as Mediating Factor Between Social Engagement and Influencer Marketing on Smartphone Purchase Decision in Indonesia

  Ravonjison Fanomezantsoa Mikaela, Muhadjir Anwar, Sugeng Purwanto, Aisyah Asri Nurrahma

  61-73

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  DOI : https://doi.org/10.33005/mebis.v11i1.771 | Abstract views: 5 | PDF downloads: 2