ANALYSIS OF INCREMENTAL INNOVATION AND RADICAL INNOVATION ON THE COMPETITIVE ADVANTAGE OF LAMPIT PRODUCT MSMES IN THE WETLAND AREA OF HULU SUNGAI UTARA REGENCY

Abstract

The performance of MSMEs of HSU lampit products began to
decline due to the lack of innovation from the MSMEs of the
lampit products themselves. Every MSME must be ready to
make changes by innovating because MSMEs will be
complicated to compete with their competitors if there is no
innovation. MSMEs are required to constantly innovate in
today's increasingly modern era. Competition is something that
must be faced by a business unit. The objectives of this study are
(1) Analyzing incremental innovations on the competitive
advantage of LAMPIT product MSMEs in the wetland area of
Hulu Sungai Utara Regency, (2) Analyzing radical innovations
toward the competitive advantage of LAMPIT product MSMEs
in the wetland area of Hulu Sungai Utara Regency. The research
method using the research approach used is a quantitative
approach. The data collected through the questionnaire was then
analyzed using the PLS (Partial Least Square) analysis model
using the help of SmartPLS software version 3. The result of this
study is that incremental innovations and radical innovations
have a significant effect on the competitive advantage of Lampit
Product MSMEs in the wetland area of Hulu Sungai Utara
Regency.