Vol. 7 No. 2 (2022): Desember 2022

Articles

• THE IMPACT OF BRAND AUTHENTICITY AND BRAND COMMUNITY ON BRAND TRUST AND MSME GROWTH IN BUKALAPAK PARTNER APPLICATION USERS

  Chelsy Philycia, Margaretha Pink Berlianto

  128-135

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  DOI : https://doi.org/10.33005/mebis.v7i1.364 | Abstract views: 41 | PDF downloads: 39

• STUDENTS' PERCEPTION OF THE ABILITY TO ESTABLISH A BUSINESS AND ENTREPRENEURSHIP COURSES AS A SUPPORT FOR COMPETENCE

  Arief Budiman

  136-142

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  DOI : https://doi.org/10.33005/mebis.v7i1.367 | Abstract views: 31 | PDF downloads: 11

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LIFESTYLE ON THE INTEREST IN BUYING SKETCHER SHOES IN STUDENTS IN THE CITY OF TANGERANG, BANTEN PROVINCE

  Heny Ratnaningtyas, Rahmat Ingkadijaya, Linda Desafitri Ratu Bilqis, Reno Catelya Dira Oktavia, Sundring Pantja Djati

  143-151

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  DOI : https://doi.org/10.33005/mebis.v7i2.274 | Abstract views: 31 | PDF downloads: 40

• THE EFFECT OF TRANSPORTATION COSTS ON FOOD PRICES OF SHOPEEFOOD AND GRABFOOD APPLICATIONS

  Hurian Kamela, Ryan Saputra Alam

  152-158

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  DOI : https://doi.org/10.33005/mebis.v7i1.361 | Abstract views: 40 | PDF downloads: 37

• UNDERSTANDING CONSUMER BEHAVIOR WITH COMPULSIVE BUYING DISORDER OF DIAMOND PRODUCTS IN INDONESIA DURING THE COVID-19 PANDEMIC

  Raden Johnny Hadi Raharjo

  159-172

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  DOI : https://doi.org/10.33005/mebis.v7i1.369 | Abstract views: 36 | PDF downloads: 18

• THE INFLUENCE OF LEADERSHIP ON LPD GROWTH WITH CULTURE AS A CODING VARIABLE

  Ketut Gunawan

  173-181

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  DOI : https://doi.org/10.33005/mebis.v7i1.370 | Abstract views: 29 | PDF downloads: 15

• ANALYSIS OF INCREMENTAL INNOVATION AND RADICAL INNOVATION ON THE COMPETITIVE ADVANTAGE OF LAMPIT PRODUCT MSMES IN THE WETLAND AREA OF HULU SUNGAI UTARA REGENCY

  M. Hasanur Arifin, Rasyidi Rasyidi, Jainab Jainab, Paulia Paulia, Pahrurazi Pahrurazi

  182-194

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  DOI : https://doi.org/10.33005/mebis.v7i2.414 | Abstract views: 63 | PDF downloads: 144

• FACTOR ANALYSIS OF THE PHENOMENON OF MASS LAYOFFS AT STARTUPS: MIXED METHOD APPROACH WITH STRUCTURAL EQUATION MODELING

  Wahyu Fahrul Ridho, Nurul Azizah

  195-208

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  DOI : https://doi.org/10.33005/mebis.v7i1.373 | Abstract views: 144 | PDF downloads: 86

• CREDIT PERFORMANCE IN BANKING IN INDONESIA DURING 2019-2020

  Wikan Isthika, Amalia Nur Chasanah, Mila Sartika

  209-219

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  DOI : https://doi.org/10.33005/mebis.v7i2.376 | Abstract views: 34 | PDF downloads: 21