Motivation Mediates Knowledge and Self-Efficacy Effects on Cooperative Membership Intention
DOI:
https://doi.org/10.33005/mebis.v11i1.809Keywords:
Cooperative Knowledge, Self-efficacy, Motivation Drive, Students Interest, Student CooperativesAbstract
This study examined the influence of cooperative knowledge and self-efficacy on student membership intention in student cooperatives, with motivation as a mediating variable. Adopting a quantitative explanatory design, data were collected from 95 students selected via purposive sampling using a five-point Likert scale questionnaire. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied for hypothesis testing. Cooperative knowledge and self-efficacy exerted no direct effect on membership intention. However, both variables significantly enhanced student motivation, which positively influenced intention. The indirect effects through motivation were significant, confirming full mediation. These findings suggest that cognitive understanding and self-belief alone are insufficient to generate cooperative membership interests; they must be internalised through motivational processes. The study supports integrating Bandura's self-efficacy theory with Ajzen's Theory of Planned Behavior to explain student behavioural intentions in cooperative contexts.
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