Vol. 11 No. 1: June 2026
Articles
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Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City)
DOI :
https://doi.org/10.33005/mebis.v11i1.750
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Abstract views: 1844 |
PDF downloads: 117
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Understanding How Airport Facilities and Positive Emotions Shape Passenger Satisfaction and Travel Intention
DOI :
https://doi.org/10.33005/mebis.v11i1.790
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Abstract views: 73 |
PDF downloads: 50
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The Effectiveness of Human Resource Quality of Bumdes in The Industry 5.0 Era Based on Local Potential in East Sumba Regency
DOI :
https://doi.org/10.33005/mebis.v11i1.780
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Abstract views: 56 |
PDF downloads: 51
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Fear of Missing Out (FOMO) as Mediating Factor Between Social Engagement and Influencer Marketing on Smartphone Purchase Decision in Indonesia
DOI :
https://doi.org/10.33005/mebis.v11i1.771
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Abstract views: 101 |
PDF downloads: 65
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Financial Behaviour and Stock Investment Decisions: Exploring the Role of Dual Process Theory Among Generation Z In East Java
DOI :
https://doi.org/10.33005/mebis.v11i1.769
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Abstract views: 79 |
PDF downloads: 50
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Implementation of a Creative Economy-Based Marketing Innovation Strategy Model to Improve the Competitiveness of Women's MSMES
DOI :
https://doi.org/10.33005/mebis.v11i1.785
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Abstract views: 35 |
PDF downloads: 21
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Motivation Mediates Knowledge and Self-Efficacy Effects on Cooperative Membership Intention
DOI :
https://doi.org/10.33005/mebis.v11i1.809
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Abstract views: 50 |
PDF downloads: 21
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The Role of Waste Banks in Supporting Circular Economy: A Business Sustainable Perspective
DOI :
https://doi.org/10.33005/mebis.v11i1.758
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Abstract views: 37 |
PDF downloads: 13
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Analysis of Factors Determining the Interest of Elderly Priority Customers in Using M-banking (Case Study: BTN Prioritas Surabaya)
DOI :
https://doi.org/10.33005/mebis.v11i1.749
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Abstract views: 35 |
PDF downloads: 18









