Vol. 11 No. 1: June 2026

Articles

• Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City)

  Azlan Azhari, Abdul Rahman, Deddy Ibrahim Rauf

  1-24

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  DOI : https://doi.org/10.33005/mebis.v11i1.750 | Abstract views: 1844 | PDF downloads: 117

• Understanding How Airport Facilities and Positive Emotions Shape Passenger Satisfaction and Travel Intention

  Astil Harli Roslan, Ichsanuddin Akbar, La Ode Almana, Nofal Supriaddin, Sulistiani Syafitri, Syahra

  25-44

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  DOI : https://doi.org/10.33005/mebis.v11i1.790 | Abstract views: 73 | PDF downloads: 50

• The Effectiveness of Human Resource Quality of Bumdes in The Industry 5.0 Era Based on Local Potential in East Sumba Regency

  Osfred Umbu Djadji, Junaedin Wadu, Mesakh Landu Praing, Kelvin Umbu Kambaru

  45-60

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  DOI : https://doi.org/10.33005/mebis.v11i1.780 | Abstract views: 56 | PDF downloads: 51

• Fear of Missing Out (FOMO) as Mediating Factor Between Social Engagement and Influencer Marketing on Smartphone Purchase Decision in Indonesia

  Ravonjison Fanomezantsoa Mikaela, Muhadjir Anwar, Sugeng Purwanto, Aisyah Asri Nurrahma

  61-73

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  DOI : https://doi.org/10.33005/mebis.v11i1.771 | Abstract views: 101 | PDF downloads: 65

• The Mediation Role of Supply Chain Integration and Moderation of Supply Chain Risk Management in Relationship Between Project Planning and Project Performance in The Logistic Sector

  Dwi Rima Lestari, Wahyuningsih Santosa, Triwulandari Satitidjati Dewayana, Deasy Rizqiana

  74-93

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  DOI : https://doi.org/10.33005/mebis.v11i1.789 | Abstract views: 51 | PDF downloads: 41

• Financial Behaviour and Stock Investment Decisions: Exploring the Role of Dual Process Theory Among Generation Z In East Java

  Siti Aisjah, Atim Djazuli, Cicik Retno Wati, Muhammad Fajrul Islam F

  94-110

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  DOI : https://doi.org/10.33005/mebis.v11i1.769 | Abstract views: 79 | PDF downloads: 50

• Implementation of a Creative Economy-Based Marketing Innovation Strategy Model to Improve the Competitiveness of Women's MSMES

  Ni Made Suci, Rikky Rundu Padang, Made Putri Ariasih, Made Amanda Dewanti, Putu Ananda Devi Nugraha

  111-129

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  DOI : https://doi.org/10.33005/mebis.v11i1.785 | Abstract views: 35 | PDF downloads: 21

• Motivation Mediates Knowledge and Self-Efficacy Effects on Cooperative Membership Intention

  Iwang Suwangsih, Rifda Fitrianty, Nindya Kartika Kusmayati, Bayu Agus Permadi; Dini Febriani

  130-146

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  DOI : https://doi.org/10.33005/mebis.v11i1.809 | Abstract views: 50 | PDF downloads: 21

• The Role of Waste Banks in Supporting Circular Economy: A Business Sustainable Perspective

  Feronica Simanjorang, Arief Budiman

  147-160

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  DOI : https://doi.org/10.33005/mebis.v11i1.758 | Abstract views: 37 | PDF downloads: 13

• Analysis of Factors Determining the Interest of Elderly Priority Customers in Using M-banking (Case Study: BTN Prioritas Surabaya)

  Anindya Maya Putri, Yuniar Farida

  161-177

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  DOI : https://doi.org/10.33005/mebis.v11i1.749 | Abstract views: 35 | PDF downloads: 18